Defining VSCO Girl

TODO: collapasable, copyable, download, etc

What is a VSCO girl?A "VSCO girl" is a term that gained popularity around 2019, referring to a particular aesthetic and lifestyle associated with teenage girls and young women who use the VSCO photo editing app. VSCO (pronounced "visco") stands for Visual Supply Company, and the app allows users to apply filters and edits to their photos, often in order to achieve a specific look or style.

The VSCO girl aesthetic is characterized by a laid-back, casual, and environmentally conscious appearance. Key elements often associated with VSCO girls include:

  1. Oversized t-shirts, often paired with shorts or leggings.
  2. Scrunchies (colorful hair ties) worn around the wrist or in the hair.
  3. Hydro Flask water bottles, which are reusable and promote sustainability.
  4. Birkenstock sandals or Crocs shoes.
  5. Puka shell necklaces and other beach-inspired jewelry.
  6. Skincare products, particularly those emphasizing a natural, dewy look.
  7. Use of certain slang or phrases, such as "sksksk" (a form of typing laughter) and "and I oop" (used to express surprise or embarrassment).

The VSCO girl trend can be seen as a response to the polished and sometimes unrealistic beauty standards promoted on other social media platforms like Instagram. VSCO girls tend to embrace a more relaxed and natural appearance, focusing on comfort and sustainability. However, the term has also been used in a derogatory or mocking way, with some people criticizing the trend as superficial or conformist.

Defining VSCO Girl created at Tue Jan 20 1970 11:03:40 GMT+0000 (Coordinated Universal Time)

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